Grouping members can help you better manage your community, design personalized engagement strategies, and understand the dynamics within your community. Community managers can segment their communities into various groups based on specific criteria, such as the level of engagement across Twitter and Discord and the number of assets owned.
This feature has two distinct types of groups that can be created: Interactive and Statistical.
Understanding Group Types
Interactive Groups: Interactive groups are dynamic and designed for direct engagement with members. In an interactive group, you can send targeted messages or surveys, which makes them perfect for active engagement and fostering a sense of community. Interactive groups use the user profiles generated when a user links their Discord, Twitter and Wallet.
Statistical Groups: Statistical groups, on the other hand, are for internal analytics and reporting. These groups allow you to segment your community based on certain attributes or behaviors but do not allow for direct interaction. They're useful for observing trends, understanding community dynamics, and informing your community growth strategy.
How to Create a Group
- Navigate to Analyze: From your dashboard, click on the "Analyze" tab.
- Select Groups: Within the Analyze category, click on "Groups."
- Create Group: Here, click on "Create Group."
- Choose Group Type: You will now have the option to create either an interactive group or a statistical group.
- Set Criteria: Define your group based on specific criteria. For instance, if you want to create a group of power users, you might set criteria such as "Twitter followers greater than 500," "Assets owned greater than 1," and "Number of messages in Discord greater than 1."
- Enable Updateable Groups (optional): If you want the group to automatically update with new members who meet the criteria, toggle on the "Updateable" option.
Engaging Your Community with Groups
Creating groups can significantly enhance your community engagement strategy. For example, you could create an interactive group of your most active members and use it to:
- Send Targeted Messages: Engage your power users with exclusive content, ask for their feedback, or inform them about upcoming events.
- Distribute Surveys: Get a deeper understanding of your most engaged members by sending them surveys. You can use their responses to improve your platform and create a better experience for all members.
- Reward Top Members: Show appreciation for your most active members by offering them exclusive rewards, perks, or opportunities. This not only encourages their continued engagement but also motivates other members to be more active.
By using the group creation feature strategically, you can foster a more engaged, vibrant, and growing community. For instance, you can:
- Identify and Nurture New Members: Create an interactive group for new members and send them welcome messages, guides, or helpful resources to help them get started. This can greatly improve their onboarding experience and increase their chances of becoming active members.
- Boost Community Participation: Create a group of members who haven't been active for a while and engage them with special activities, challenges, or incentives to participate.
- Leverage Influential Members: If you have members with a large following on social platforms like Twitter, create a group for them and engage with them directly. They could potentially act as brand ambassadors for your community.
- Track and Analyze Trends: Use statistical groups to track trends in your community, such as the growth rate of new members, the engagement level of different segments, or the popularity of different topics. This can inform your community growth strategy.